One of the world’s largest tobacco companies (Marlboro/Altria Group Inc.) enters the cannabis industry and invests 1.8 billion US dollars.
Marlboro thus acquires a 45% stake in the Cronos Group, confirmed the Canadian company responsible for medical and recreational cannabis.
In the last weeks the news has been full of news from companies that want to enter the cannabis industry (Heineken, Corona, and more).
Expenditures Rise To 57 Billion Dollars in 2027
As more and more states in the USA legalize cannabis, the market becomes more and more interesting for big companies. Only a week ago the US state “Utah” legalized medical cannabis. This one is known to be very conservative – but they did it!
According to an investment firm (Arcview Market Research), consumers will spend an estimated 57 billion US dollars per year by 2027 (Worldwide).
In North America, spending is expected to rise from $9.2 billion (2017) to $47.3 billion per year (2017). Insanity or ?
In The Past Fake – Today Reality
While 2-3 years ago these news were only a fake, the first plans for the entry into the industry have now been completed. If and when the first cannabis products from Marlboro will be available is not official yet. It is also unclear whether Marlboro wants to bring its own products onto the market, or whether they only want to hold shares in companies.