“I can’t believe it’s been almost two years since the original idea of developing my own company came about.”
Vibe wrote: The Notorious B.I.G.’s son is stepping into the world of entrepreneurship. C.J. Wallace (his son) recently launched his Think BIG cannabis company, alongside his stepfather Todd Russaw and fellow entrepreneur Willie Mack, Forbesreports.
Taking to Instagram on (March 8), Wallace published a statement that reminisced on the long process to finally arrive at this moment. “I can’t believe it’s been almost two years since the original idea of developing my own company came about,” Wallace wrote. “So much hard work and dedication has gotten us to this point & this is only the beginning! Together we will challenge the world to honor cannabis as a tool for creativity and healing.”
The company will sell vapes, apparel, “limited-edition top-shelf flower, pre-rolls” and more. Forbes also notes Think BIG aims to make an impact in the social justice reform sector. “Our challenge to the world is to first think bigger about your place in it,” Mack said. “The rise of social justice movements like BLM, LGBTQ+ rights, and the fight for socially equitable democracies around the world is rising and cannabis is a big part of that conversation.”
For Wallace, this venture helped him channel his father’s spirit as the world remembers him on the 22nd-year anniversary of his death (March 9). “In terms of legacy, I’ve always been curious about who Christopher George Latore Wallace really was,” he said. “My second dad, Todd, has always instilled in me to make sure that I carry on the legacy in my own unique way, and that — because my name holds weight — I can’t do anything half-a**ed. I have to do my best.”