The Cannabis Industry is BOOMING! There are literally billions of dollars circulating the globe in relation to legal marijuana. Unfortunately, not everyone lives in a ‘legal state’ meaning they can only sit by and watch other people get rich! Well, this is what they believe. I’m here to tell you that there are ways you can start making money on legal cannabis today, even if you live in a prohibition state.
As the cannabis industry continues to grow, there are many non-cannabis positions required to keep an operation afloat. In the following article, I’m going to be explaining about some of the ‘most needed jobs’ within the cannabis industry.
One thing that any business needs regardless of what it is, is Marketing! Cannabis faces unique problems with marketing as businesses aren’t permitted to utilize the same techniques that other industries are allowed to use.
For instance, if you were to run an ad on Facebook that is promoting cannabis, odds are that you’ll get your ads account banned. This is because Facebook has a strict policy in place that prohibits people to promote “vices” including tobacco products, drugs and even alcohol.
For a start up company, this means that generating brand awareness becomes difficult. So how can you capitalize on the advertisement restrictions of the cannabis industry? You can become a promoter or a marketer.
To do this you’ll need to start working on creating “niche specific followers” on your social media accounts. If you have 100.000 stoner followers on Instagram, Facebook or even Twitter, then you have a substantial captivate market to offer “weed companies” advertisement options.
It’s important to note that this isn’t “technically allowed” by most social media platforms as they would want people to spend their ad money on the platform itself, however understanding that these official platforms do not allow this, you have a golden opportunity to make it happen.
‘Shout out’ marketing essentially boils down to you, “sharing or retweeting” a post by a brand and charging for it. Some people charge up to $100 per shout out. Obviously the bigger your following, the higher you can charge per shout out. Similarly, if you have a large email list, you can also be charging per promotion. The amount you charge is entirely up to you.
With an influx of new cannabis related products, it’s important that there are graphic designers out there to make it look professional. In this case, you can utilize your design skills and become the “go to person” for developing brand images, products and much more.
There are absolutely no laws against making designs for cannabis products, businesses and brands. Use your Photoshop skills and offer them to start ups or even well established businesses.
Writers will always be necessary for virtually any business. The cannabis industry is no different. With so many people wanting to know more about cannabis and the industry as a whole, there is a lot of demand for writers.
I for one have been writing for several brands in the past and have been writing for the industry for more than five years now. Many new companies will be creating websites, blogs and even email campaigns. For all of this a knowledgeable cannabis writer is ideal.
Depending on your reputation and skill level, you can charge anywhere from $5/500 words to $50/page. If you’re just starting out and want to build your reputation, you should start with roughly $5 per page. You can scale up your fees as you grow in experience and reputation.
What’s great about being a “cannabis writer” is that you’ll be learning a great deal about the industry and will quickly become an “expert” on the topic. I have had several companies ask me to write entire books on their behalf (as a Ghostwriter of course) which they use to build their email lists. You can charge anywhere between $100+ for a short eBook on cannabis.
Video is what’s “hot” these days. While writing is in great demand, so is video production. Many cannabis brands are looking for promotional videos that can either explain their services, products or even provide education for the masses.
Video production can get quite costly, and when I started out I was charging between $100-$200 per video of up to 2 minutes in length. Nowadays I have a full production studio so my videos can go anywhere from $500-$1000 for up to 2 minutes of video.
If you’re good with After Effects then this might be the best method for you to make money from the cannabis industry.
The Sticky Bottom Line
You have to remember that the cannabis industry currently is a “Cash-based” business, meaning that companies are sitting on lots of money and need to move it. By positioning yourself within the industry, you can take a piece of that “pie” for yourself. It simply requires ‘thinking outside of the box’.
I have made tens of thousands of dollars from the cannabis industry over the year, all the while living in a place where it isn’t technically legal. So if I can do it, why can’t you